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Trademark in China: translating English to Chinese

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  • Trademark in China: translating English to Chinese

    JJ--here is your answer:

    China recognizes a trademark when the proper paperwork is filed.

    That means an established company could lose the trademark if someone else files first. Moreover, because translating English to Chinese is an inexact science, several versions of the name might have to be trademarked to cover all bases.

  • #2
    re: Trademark in China: translating English to Chinese

    It is sometimes a bit hard to enforce there in my experience. The court are slow and not skilled at these issues to the level you might want. But improving.

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