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The AM Roundup: 140 Characters of Full Disclosure, More

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  • The AM Roundup: 140 Characters of Full Disclosure, More

    Law Blog rounds up the morning's news.

    Brevity required: Whether it is including the average effectiveness of a weight-loss shake or noting that a celebrity was paid to push a product in a Twitter post, marketers need to apply the same standards to online ads as they long have to older media, according to new Federal Trade Commission guidelines. WSJ

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